Our Website Is Our “Second Store” — We Are Renewing It Through In-House Development

We are currently rebuilding the JCBO Real Estate website step by step. Although the project is still in progress, I would like to take this opportunity to share the ideas and philosophy behind our approach.

We Started by Organizing What We Already Have

The first thing we focused on during this renewal was not adding new information. Instead, we began by reorganizing the content we have built up over the years.

Our company philosophy, explanations of our four business divisions, and the many types of consultations we have received over the years—when a website has been operating for a long time, information inevitably becomes scattered. Similar content may appear on multiple pages, while older information may remain without being updated. From a visitor's perspective, simply being unable to find what they are looking for is already a source of frustration.

That is why we started by reviewing each page individually, refining the wording, and reorganizing the content into a more intuitive structure. It is not a glamorous task, but we believe it forms the foundation of the entire website. No matter how modern a website may look, it cannot communicate effectively if its content is not well organized.

Our Website Is More Than Just a Place to Display Information

One principle we value is ensuring that our website is not merely a place to store information.

In the real estate industry, there is still a common belief that simply listing property information is enough. Of course, providing accurate information is an absolute requirement. However, if that is all we do, communication remains one-way. We cannot understand what visitors are thinking, what concerns they have, or what they are looking for.

To us, our website is another place where we meet our customers—our "second store." Just as someone can casually stop by our physical office, we want our website to be a place where people feel comfortable reaching out through the internet. To achieve this, we are gradually introducing features that lower the barriers to making inquiries and naturally encourage two-way communication. Reducing the effort required to submit an inquiry, making information easy to find, and responding quickly—these small improvements in usability ultimately lead to more meaningful connections with our customers.

Built Entirely In-House

This website renewal has been carried out without any outsourcing. From the design and programming to the overall system architecture, everything has been developed by our own team.

To be completely honest, we are not professional system developers. Compared with specialized development companies, there are certainly many areas where we still have room to improve. Even so, we chose to build everything ourselves because we want to design every customer touchpoint with our own hands. When we think, "This should be improved," we can make the change that very day. That level of speed would not have been possible if everything had been outsourced.

Over the past few years, AI technology has advanced remarkably. Tasks that once seemed impossible can now be realized through research, experimentation, and continuous improvement. We feel that this technological progress has made it possible for a team like ours, without being system development specialists, to confidently pursue in-house development. We believe that embracing new tools without hesitation will ultimately make us better at serving our clients in the real estate business as well.

Improving Little by Little, Every Day

We believe that launching a website is not the finish line—it is the beginning. Whenever we discover something that is difficult to use, we improve it. Whenever we identify a feature that would benefit our customers, we add it. Rather than aiming for a perfect final version, we believe in making steady improvements every day.

We look forward to meeting people through this renewed website whom we might never have had the opportunity to meet before. If you notice anything that could be improved, please feel free to share your thoughts with us.

JCBO General Incorporated Association (JCBO Real Estate)

KC Building 6F, 2-35-1 Higashi-Azabu, Minato-ku, Tokyo 106-0045, Japan

TEL: +81-3-6385-4666