物件売却の際の戦略的アプローチと価格設定
媒介契約の戦略
価格戦略と短期売却
結論
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Strategic Approach and Pricing When Selling a Property
When selling a property, if the proper strategy is not taken, there is a risk that the property will be labeled as “unsellable. In a hurry to sell, drastically lowering the price or extending your hand to a large number of intermediary companies will instead call for buyer caution and undermine the attractiveness of the property.
Mediation contract strategy
In order to sell off efficiently while maintaining the attractiveness of a housing, first of all, it is important to concentrate on one company as a mediation contractor. By concentrating on one company, you will be able to get that contractor to do his/her best, and his/her enthusiasm and expertise for the property will increase. If results are not achieved, the next strategy should be to shift to another vendor.
According to information magazines, there is a way to promote contracting with several companies through general mediation, but if you do so, there will be too much information going around and you will be in a situation where you have to shoulder the responsibility in the short term, making it difficult to sell while considering the sales price.
Pricing Strategy and Short-Term Sales
One approach to pricing is to use the market rate as a reference, but set the price slightly lower than the market rate if the sale needs to be made quickly. This approach is intended to be “short term” and will facilitate a quick sale by making the pricing attractive to prospective buyers. In addition, if you are working with more than one vendor, try to target a short-term sale. Otherwise, if the property remains unsold for a long period of time, it may give the impression that it is an unsold property, making it even more difficult to sell. However, whether it sells or not depends on the market conditions, so from the beginning, do not take the word of the salesperson that “It will sell right away! It is important to keep your own sense of the market, so that you do not believe the words of the salesperson, “It will sell right away!
Conclusion
When putting a property on the market, a strategic approach is required. The selection of an appropriate mediator and pricing are keys to success. As a seller, you should try to choose the most effective sales strategy, taking into account the advice of professionals.
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